Press kit

Meal plans built around what you can't eat.

Fitzli is a meal-planning app for iPhone and Android. It plans a full week of meals around food allergies, coeliac disease, lactose intolerance and IBS, with recipes, a shopping list and cooking mode. Everything on this page is free to use in articles about Fitzli.

Download everything (ZIP, 6.4 MB) Fact sheet (text)

Facts

Made by: Samuel Zeidan, solo developer, Göteborg, Sweden
Launched: App Store 28 September 2026, Google Play 30 September 2026
Platforms: iPhone and Android, in English and Swedish
Price: The first weekly plan is free. Premium is a monthly or yearly subscription, priced in local currency in each store; the yearly plan starts with a 7-day free trial for new subscribers.
Website: fitzli.com

Why it exists

“My partner developed IBS after a pregnancy, and since then planning a week of food has been a puzzle at home. Every recipe has to be read with new eyes. I wanted to make it easier, for us and for everyone else living with allergies and diagnoses.”

Samuel Zeidan, founder

What Fitzli does

A full week: breakfast, lunch, dinner and a snack, built for your calorie and protein targets.
Allergies are filters: nuts and peanuts, milk, egg, fish, shellfish, sesame, soy and gluten stay out of the plan. Other foods can be added as free text.
Coeliac and lactose intolerance: Fitzli swaps to the gluten-free or lactose-free version of the same ingredient, such as gluten-free pasta or lactose-free milk, and only uses oats labelled gluten-free.
Low FODMAP: a mode that leaves out common high-FODMAP ingredients such as onion, garlic, beans and lentils.
Shopping list, cooking mode and meal swaps, plus an optional weekly training plan.

Honest limits

Fitzli can't see the labels in your shop or judge cross-contamination. With coeliac disease and allergies, the label on the package decides.
There is no “certified gluten-free only” setting.
The low-FODMAP mode is a rough filter. It doesn't count portions and is no substitute for a dietitian.
Fitzli plans for one person at a time for now.
It isn't medical advice and doesn't diagnose or treat anything.